Cineplex & Hershey’s
Role: Art Director, Motion Designer
Designed and produced a cinematic intro animation for Hershey Canada’s Cineplex pitch, inspired by blockbuster science fiction title sequences. Developed to establish a bold, high-impact opening for a national partnership presentation focused on expanding product presence and visibility in theatres.
OH Henry! King Bars
Role: Art Director, Motion Designer
Created a motion-driven social media asset for Instacart to increase awareness and visibility for the OH HENRY! King Bar lineup. Designed to capture attention quickly within digital feeds, the animation combined bold product visuals, dynamic movement, and brand-led creative to promote all three King Bar varieties in an engaging, high-impact format.
Hershey Festive Moments
Role: Art Director, Motion Designer
Created a holiday-themed animation for Amazon to promote the launch of Hershey’s Festive Moments Gift Box. Designed to capture the warmth and excitement of seasonal gifting, the piece combined festive motion, product-focused visuals, and brand-led creative to drive awareness and encourage holiday purchase consideration.
REESE’S Pieces Value Pouch
Role: Art Director, Motion Designer
Created a motion-based promotional asset for the Hershey Amazon Store to highlight the REESE’S PIECES Value Pouch. Designed with bold product visuals and playful animation, the piece was developed to increase product visibility and capture attention within the digital shopping environment.
REESE’S Half Pound Cup
Role: Art Director, Motion Designer
Created a promotional animation for the Hershey Amazon Store to showcase the REESE’S Half Pound Cup. Designed to emphasize the product’s oversized scale and indulgent appeal through bold visuals, dynamic motion, and attention-grabbing product-focused creative within the digital shopping environment.
Twizzlers
Role: Art Director, Motion Designer
Created a promotional animation for the Hershey Amazon Store centered around the “Everything Is Better With a Twist” campaign for TWIZZLERS Licorice. Designed to capture the brand’s playful personality through bold visuals and dynamic motion, the piece was developed to increase product visibility and engagement within the digital storefront.