Hershey Amazon Store Rebrand
Role: Art Director, Senior Brand Designer
Led the rebranding of the Hershey Amazon Store, redesigning the experience to improve clarity, navigation, and overall visual impact. Focused on strengthening brand hierarchy through the strategic use of colour, imagery,
and layout, creating a cleaner, more cohesive interface. Introduced a modular tile system that gave each brand a distinct presence while incorporating dedicated seasonal features to highlight key promotions..
Results: The refreshed design improved user navigation, driving increased traffic and higher sales performance.
Hershey’s
Hershey Multi-Retailer Ad Units
Role: Art Director, Senior Brand Designer
Designed a series of multi-retailer digital ad units for Hershey Canada, created for social media to drive users directly to vendor-specific product pages. Developed to balance Hershey brand consistency with retailer requirements, supporting promotional campaigns focused on increasing visibility and conversion across multiple grocery partners.
Results: Delivered strong engagement and click-through performance, supporting increased traffic to retailer product pages.
Website rebrand
Role: Senior Brand Designer
Redesigned the L Squared website in collaboration with an Art Director, focusing on improving visual clarity, hierarchy, and overall user experience. Translated creative direction into a cohesive digital design system,
refining layout, typography, and imagery to create a more modern and engaging interface.
Results: Delivered a streamlined, user-friendly experience that improved overall site usability and visual consistency.
L Squared Digital Signage
