Role: Art Director, Senior Brand Designer
Developed and executed multi-channel creative for Hershey Canada across eCommerce, retail, and national marketing initiatives, supporting product launches, seasonal campaigns, and brand storytelling. Work spanned packaging design,
in-store merchandising, POS displays, digital commerce assets, motion graphics, and video content, ensuring consistent execution across both physical and digital environments. Created scalable visual systems for eCommerce and retail product lines, while maintaining alignment with evolving brand standards and high SKU complexity. Collaborated with internal teams to produce campaign assets and sales enablement materials, and played a key role in transitioning creative production from external vendors to in-house workflows.
Results: Improved speed, consistency, and scalability of creative output through the development of internal design systems and streamlined production processes, contributing to significant cost savings from bringing creative work in-house. Strengthened brand consistency across packaging, retail, and digital channels, while enhancing in-store visibility and consumer engagement through improved merchandising and display design.
Hershey
Role: Art Director, Senior Brand Designer, Copywriter
Developed a wide range of POS and promotional creative for Diageo, a global leader in premium spirits and beverage alcohol brands, supporting national sales teams and hospitality accounts across Canada. Concepted and executed artwork for seasonal campaigns, sponsorships, contests, and venue activations across restaurants, pubs, and nightclubs. Work included adapting core brand guidelines into tailored executions for individual accounts while balancing client-specific requests and maintaining strong brand consistency. Creative was deployed across multiple channels including posters, tent cards, banners, and social media
to support both in-venue visibility and broader campaign awareness.
Results: Delivered versatile campaign assets that were widely adopted by the brand teams
and sales representatives across multiple regions and initiatives, with several executions
reused across multiple seasons due to strong performance and stakeholder approval.
Diageo
Role: Art Director, Senior Brand Designer
Developed a full brand identity for D+A Chartered Accountants, including logo, stationery, and corporate collateral. Created a bold, contemporary visual system designed to appeal to a younger client base
while differentiating from traditional accounting aesthetics, with colour choices that reflect the firm’s environmentally conscious values.
Results: Established a distinctive and modern brand presence, helping position the firm to attract a younger, environmentally conscious clientele.
Dang + Associates CPA
Role: Art Director, Senior Graphic Designer
A selection of work created for a range of clients, including MLSE, City of Malton, Copacabana Brazilian Steakhouse, & Johnny Rocco’s Italian Grill.
Notable Clients
